Poivre Blanc

At Poivre Blanc you can be sure of original designs. The entire collection oozes a certain 'je ne sais quoi', or let’s just say style! The jackets are tailored, often with a striking belt, and the fleeces are anything but shapeless. Even the Poivre Blanc softshell pants are a delight to see and wear.

The brand kicked off in 1984, and gained almost a cult status in the 80s and 90s. Every teenager was sure to have a colourful Poivre Blanc outfit back then. In those day it was mainly T-shirts, shorts and sweatshirts for sporty people. It was only in 1989 that they launched their first ski collection for women and children, and immediately acquired a taste for it.

For women and kids in particular there is so much to choose from. By the way, did you know that the brand has been sponsoring female athletes (in particular) ever since the brand was founded? It was only in 2016 that Poivre Blanc also began making skiwear for men. So there is something lovely for everyone in the family, which is one of the brand’s core values. Fun, sport and holiday are also among the brand’s priorities. The motto at Poivre Blanc? Everytime - Everywear!