Name It

Do you have an adventurous little guy or daring little girl running around at home? Let them combine a warm jumper with a sturdy jeans and send them outside quickly. Is there a fashionista-to-be in your house instead? Let them choose a stylish shirt or elegant blouse and combine it with dressy trousers or a cheerful skirt!

For children, it is especially important that they enjoy playing and feel good about themselves. They make that a priority at Name It: fabrics like polyester and cotton are soft on the skin and stretch for every adventure. Name It children’s clothing can also take a beating: even lots of washes and falls can’t bring down these outfits.

And your kids’ clothing should be sustainable too, right? Good news: Name It already uses almost half organic cotton in their clothing, but aims to make it 100% by 2025. This way, the Danes want to create better conditions for the environment, the manufacturers, and the kids wearing the clothing. All this under the motto ‘Better together’!